Meow 104.8 FM, the radio initiative from the India Today Group, is all set to officially launch in Kolkata on September 20, 2007, preceeded by a soft launch on September 15. Meow FM has a programming mix for the ‘she’ listener. Its tagline – ‘Thodi Meethi, Thodi Catty’ – reflects the station’s positioning, conveying its desire to appeal to the myriad moods of a woman. In Kolkata, Meow FM will air programmes in Bangla and Hindi during the day, and towards the evening the programmes will gradually migrate to English, with Hindi as the common factor across the day.
Labels: Radio
